that is one thing i'll never understand. why do guys think that being an asshole will get a girl to be more interested in you? being a girl myself i read that as the guy is not interested in me. even if you do manage to get her she'll always remember what an asshole you could be, and if there is ever a problem in the relationship, she'll more than likely hold it against you and think 'well he was an asshole anyway, to hell with this one, i'll just move on to the next'.

being cool and seeming to be less interested however could work wonders. we want what we can't have right? you just need to know where to draw the line so the level of indifference does not become offensive and gives out the wrong message. akin to 'asking' her out and digging your own grave, this is like shooting yourself in the foot, esp if you are not the only one who is interested in her. (of course all this is better than being the 'nice guy', which means he'll never be more than a friend anyway).

of course, all this is just my opinion, though i do quote from a very attractive friend of mine..."asshole behaviour is a turn-off"